About Us

The International Food and Beverage Technology Association (IFBTA), a nonprofit trade association, promotes the use of technology within the global food and beverage industries with a specific focus on education, certification, standards, research and networking, while aligning with other industry associations and groups in support of their technology related initiatives; and to further the common business interests of the information technology industry by promoting the utilization of technology within all segments of the global food and beverage industry, including restaurant/foodservice, hospitality/lodging, gaming, onsite, beer/wine/spirits retailing, c-stores, catering, travel and other related segments of the food and beverage industry.

Governed by a board of top-level food and beverage IT executives, the IFBTA incorporates operator and supplier participation and input to promote technology education, networking, and solutions. The IFBTA addresses all areas of technology used in and enabling the food and beverage industries, including:

  • Infrastructure

  • Front of House

  • Back of House

  • Equipment

  • Food

  • Services

Board of Directors

LOU GRANDE, JR. – Chairman

SENIOR VP OF IT, RED LOBSTER SEAFOOD COMPANY

Lou Grande is an Information Technology Executive with over 30 years of experience in creating shareholder value and operational effectiveness through technology.  He has worked for organizations of all shapes and sizes, from “mid-market” to Fortune Global 500 companies.  He has broad experience in all aspects of system operations, IT governance, support services, compliance and development, and direct experience with IT strategy, project implementation, team organization and technology consulting.

His industry experience includes foodservice/hospitality, retail and management consulting where Lou gained a solid reputation among colleagues, business partners and customers alike as an executive with a rare balance of strategic insight, operational expertise, technical skills, financial skills, and sales and marketing savvy.

Grande holds a Bachelor of Business Administration degree in Computer Information Systems from Georgia State University in Atlanta.  Lou is a Board Member and Chairman of the International Food & Beverage Trade Association, an Advisory Council Member of FSTec, a past Board Member and active participant of the NRA IT Executive Study Group, a Board Member of SIM’s Central Florida Chapter, and a Governing Body Member for the Orlando CXO Executive Summit.  He is also a five time repeat mentor for Pathbuilders’ Achieva program in Atlanta.

Along with his wife Lee, Lou Grande is the owner of Glass Doctor in Jacksonville, Florida, serving all of Duval, Nassau, St. Johns, Clay, Union and Baker Counties.  Glass Doctor is a full service glass company that provides repair and replacement glass services to residential, commercial and auto customers.

Prior to acquiring the franchise rights for Glass Doctor of Jacksonville Florida, Lou was a two-time veteran of the foodservice industry.  His first career as a restaurant operator from 1978 to 1986 included progressive levels of responsibility in back of the house staff and management positions for McDonalds, Steak and Ale, and TGI Fridays.

After an eight-year break from restaurant operations where he established and cultivated his technical career as a management consultant working for “mid-market” to Fortune Global 500 companies, Lou returned to the foodservice industry, first as a consultant and then as an Information Technology Executive, to build teams, lead technology initiatives and support business objectives through the use of technology.

Lou lives in Jacksonville with his wife Lee, daughter Laura and son Thomas.  When he’s not working, he enjoys music, golf, scuba diving, rugby, the beach and spending time with his family.

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PHIL LE-BRUN

VP – GLOBAL TECHNOLOGY DEVELOPMENT, MCDONALD’S

Phil Le-Brun serves as the Vice President – Global Technology Development in McDonald’s Corporation.  Phil is accountable for the strategy, architecture, development and support of McDonald’s critical applications and services including the restaurant technology, digital commerce, data, and supply chain portfolios for 36,000 restaurants globally.

Prior to this Phil served as VP and Segment CIO, accountable for the technology relationship with 118 of McDonald’s 119 markets globally.  Leading up to this Phil held a number of roles including in Europe partnering to create the future McDonald’s customer experience in 38 markets representing over 7,600 restaurants, Senior Director of US Business Solutions, and Senior Director of Worldwide Retail Technology based in the USA for 9 years.  In these roles Phil partnered to achieve what today are some of the largest, technologically innovative retail deployments of technology globally.

Phil holds a BEng in Electronic and Electrical Engineering, an Executive MBA, and an MSc in Systems Thinking in Practice.  He is a Chartered Manager, Chartered Member of the British Computer Society, and a member of the Institute of Engineering and Technology.

UMMARA MARSHALL

SENIOR DIRECTOR OF POS, MARRIOTT INTERNATIONAL, INC.

Ummara is the Senior Director of POS in Global Operations at Marriott International. She joined Marriott in 2007 where she started her career as a Director of Operational Excellence at Gaylord National. In the hospitality industry, Ummara also worked at an independent hotel, a Hilton property and a Management Company.

Prior to hospitality, Ummara worked in NYC on Wall Street for 6 ½ years in Investment Banking focusing on Mergers and Acquisitions, High Yield Finance and Private Equity. In DC, she worked at the Advisory Board Company as a Senior Consultant. She has also been involved in starting up two companies – an internet company and a nanotechnology hedge fund.

Outside of work, Ummara is a mom to 2 young boys and is very passionate about paying it forward to her community. Currently, she serves as a Board Member for a Montessori School, an active PTA member and volunteer at an Elementary School, the Social Chair of a Travel Soccer League and a volunteer with the Cub Scouts. During her time in NYC, she was an actively involved with multiple homeless organizations and assisted with care for late stage cancer patients at Sloan Kettering Cancer Center. She loves to run and exercise to keep up with her two boys.

Ummara received her B.A. in Economics from Harvard University. She also completed a Master Black Belt in Six Sigma.

ROB WATKINS

CIO, COMPASS GROUP NORTH AMERICA

Mr. Watkins joined Compass Group in 1994, moving to the Americas corporate office in Charlotte, NC from the UK in 1997 to assist with an ERP implementation. Subsequent project and line management positions culminated in Mr. Watkins becoming CIO in 2001. Mr. Watkins has overall responsibility for leading and aligning technology resources with business needs to enable business growth and change. He obtained a BSc(Hons) from the University of Wales, is qualified as a Management Accountant and acquired an MBA from Cranfield University. Mr. Watkins’ career transitioned from finance to technology during his early years with Compass Group. Prior to joining Compass Group, he worked for a number of organizations, including Pirelli, Reuters and Somerfield (a leading UK grocery chain). Mr. Watkins is married with two daughters, and lives in Charlotte.

DARLA MORSE

CIO, INSPIRE BRANDS

Darla Morse serves as Chief Information Officer of Inspire Brands, a multi-brand restaurant company whose portfolio includes more than 4,500 Arby’s, Buffalo Wild Wings, and R Taco locations worldwide.

Morse previously served as the Chief Information Officer for Arby’s Restaurant Group, Inc., where she was responsible for leading technology initiatives with the objective of continuing to enhance the restaurant experience for guests while driving operational efficiencies.

Prior to joining Arby’s, Morse was Chief Information Officer of SeaWorld where she led the technology teams supporting SeaWorld’s corporate headquarters and 12 parks. During her tenure at SeaWorld, Morse drove a number of industry-leading innovations including an enterprise mobile application for managing park wait times, providing guest information, and other key functionalities including food pre-order capability and mobile wallet for one-touch purchasing.

Before joining SeaWorld, Morse was with Walt Disney World Resorts for more than 17 years where she held a variety of technology roles. She was a member of the team that developed Disney’s wristband, allowing the company to provide personalized offers to park and hotel guests, shift demand within the park, and use mobile technology to increase revenue.

Morse is an alumna of Florida Southern College where she received a Bachelor of Computer Science. She also received an MBA in Management Information Systems from Webster University.