Adyen | Meet our Member

Rob Grimes October 15, 2025

In the latest episode of our Meet Our Member series, we had the pleasure of speaking with Phil Crawford, the Global Head of Food and Beverage and Hospitality, Unified Commerce at Adyen.

Adyen, a global fintech technology platform, is making waves in the industry by providing a unified solution for managing payments. Phil explains how Adyen’s platform allows businesses to focus on their core operations while seamlessly navigating the complex world of payments. With a single platform that handles everything from risk management to processing, Adyen is uniquely positioned to support businesses in a rapidly changing environment.

One of the many takeaways from our conversation is the importance of flexibility in payment options. Phil emphasizes that as consumer preferences evolve, businesses must adapt to offer various payment methods. Whether it’s through mobile wallets, contactless payments, or alternative methods like buy now, pay later, the ability to meet customers where they are is crucial for success.

Cybersecurity is another pressing topic that Phil addresses. With the rise of digital payments comes the need for robust security measures. He highlights the importance of being proactive in addressing potential threats and ensuring that businesses are equipped to handle any challenges that may arise.

As we look to the future, Phil predicts a continued shift towards hyper-personalization and the integration of AI in payment systems. The ability to leverage data to understand customer preferences and enhance the overall experience will be a game changer for businesses in the hospitality sector.

This episode is packed with insights and forward-thinking strategies that can help businesses thrive in an increasingly digital world. Whether you’re an operator or a supplier, Phil’s expertise offers valuable guidance on navigating the future of payments in the hospitality and food service industries