A Passion for Hospitality & Tech with Barbara Timm-Brock

Rob Grimes March 26, 2024

One of the problems the industry has always had, what is ‘technology’ in the first place?” jokes this week’s guest, Barbara Timm-Brock, CEO of E-Track. With a mutual passion for tech and operations with the foodservice industries, but coming from different starts in the industry, Barbara joins Rob as they examine the past, present, and future from their individual viewpoints.

They begin by reflecting on their work experience, Rob at Marriott and Barbara at Pillsbury. The pair note how the approach to restaurants used to only worry about the guest who was physically in the restaurant. Now, it has evolved into dealing with 3rd parties and anyone with access to the internet.

In leadership, Barbara says many senior executives are trying to figure out where to prioritize when it comes to technology. She likens it to a pool with different swim lanes. It’s important to define the different lanes of technology, to adequately assess what resources to supply them with. Restaurant workers are an important stakeholder in the process too.

Looking at the future, Rob asks Barbara a series of rapid-fire questions about different technologies and what the path forward looks like. One example, Electrification of businesses, Barbara says it’s a sure thing and to jump on board now. She also says to use data to understand the peaks and valleys of one’s business will be important moving forward.

Tune in to this episode of Accelerate to listen to two passionate problem solvers in the restaurant and technology industry discuss best approaches, lessons learned, and why it’s important to help operators understand technology better.