Defining Tech

Rob Grimes October 3, 2023


One of the most challenging things in the ‘food and beverage technology’ umbrella is the different terminology we use to define tech and the different segments within our industry.

How do you define SMB vs. Enterprise? Casual vs. Full Service? What are the functions, features and applications within back-office technologies? As you seek or sell technology, understanding these definitions is key to making choices.

Accelerate host Rob Grimes says emerging technology creates further complexity. “Operations Technology, Infrastructure, Food Technology, Equipment Technology, and Experiential Technology are 5 major areas to focus on when considering the future.”

If you want to hear Rob’s breakdown of some of these terms within the industry and find out what questions to ask when talking about technology, tune in to this episode of Accelerate.