In the this episode of our Meet Our Member series, we had the pleasure of speaking with Kelly Esten, the Chief Marketing Officer of Toast, a leading technology provider in the restaurant industry & beyond). Kelly’s insights into Toast’s journey and its pivotal role in the food service ecosystem are both inspiring and informative.
Toast has made significant strides since its inception, evolving from a point-of-sale system tailored for independent restaurants to a comprehensive technology platform used by enterprises globally. Kelly emphasized that the restaurant landscape has expanded beyond traditional boundaries, with food being served in hotels, stadiums, and various other venues. This adaptability is crucial in today’s fast-paced environment, where technology is integral to operational success.
One of the highlights of our conversation was the discussion around community engagement. Kelly explained how Toast actively invests in the restaurant community, not just for its customers but for the entire industry. From hosting educational events to providing valuable data insights, Toast is committed to empowering restaurants to thrive.
As the conversation progressed, we delved into the role of artificial intelligence in the restaurant industry. Kelly shared how Toast is leveraging AI to enhance marketing efforts and streamline operations, making it easier for restaurants to connect with their guests and optimize their services. This technological advancement is not just about efficiency; it’s about creating a more personalized experience for diners.
As we dive deeper into the conversation, Matt highlights the importance of cybersecurity in both industries. With the increase in digital transactions, protecting consumer data and brand integrity has become paramount. PDI Technologies has made significant investments in security measures to safeguard their clients against emerging threats, ensuring that businesses can operate without fear of cyberattacks.
Looking to the future, Kelly highlighted key trends that will shape the industry over the next few years. Flexibility in technology integration, better decision-making through data insights, and increased automation are all on the horizon. These trends will enable restaurants to focus more on what they do best: providing exceptional food and hospitality.
Kelly’s passion for the restaurant industry and her vision for the future of Toast are truly inspiring. Tune in to learn more about how Toast is not only shaping the future of dining but also fostering a strong community among restaurant operators.
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