Inside NRF 2026: Retail’s Big Show

Rob Grimes January 20, 2026

Get ready to be inspired! This episode of TechBytes, hosted by foodservice industry technovator Rob Grimes, spotlights the upcoming Women in Restaurant Leadership (WiRL) conference—now in its third dynamic year. Joining Rob are Satyne Doner, senior editor of WIRL, and Danny Klein, editorial director at QSR/FSR, who share the remarkable story behind the creation and rapid growth of WiRL.

Learn how a small networking cocktail hour blossomed into one of the industry’s most anticipated conferences, dedicated to elevating, educating, and empowering women at every stage of their careers. The 2026 conference, held February 25–27 at the Charleston Marriott, promises immersive programming and a welcoming environment, with a strong focus on building genuine connections over hard selling.

Discover can’t-miss highlights: a dazzling Gatsby Gala (themed after the roaring ‘20s), a robust slate of nine panels, and 70 incredible speakers from brands like McDonald’s and Culver’s. Expect discussions on leadership, advocacy, marketing, financial acumen, wellness, and more—reflecting feedback from WiRL’s 40-member advisory board, made up of diverse voices from both the operator and supplier sides of the restaurant industry.

Satyne and Danny delve into how WiRL distinguishes itself from the rest: an intimate, inclusive setting designed to foster raw, authentic conversations and ongoing mentorship. Unlike most industry events, WiRL focuses on foundational content designed by women leaders, not just sponsors. The commitment doesn’t end after the conference—with year-round initiatives such as webinars, newsletters, digital features, and power hours, WiRL sustains a vibrant community dedicated to spotlighting and sharing the stories of women, whether they own a single restaurant or lead nationwide brands.

Tune in for a behind-the-scenes look at how WiRL continues to shape the future of women’s leadership in hospitality and how you can be part of this movement. To see the full agenda, visit womenleadrestaurants.com—don’t miss your chance to connect, learn, and thrive at WiRL 2026!

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