In this edition of TechBytes, host Rob Grimes welcomes Avi Goren, CEO and co-founder of Marqii, for a timely discussion on one of the biggest shifts happening in hospitality technology: the transition from traditional search engines to AI-powered discovery. As consumers increasingly rely on tools like ChatGPT, Gemini, Claude, and Perplexity to make dining decisions, restaurants must rethink how they present themselves online – or risk becoming invisible.
The conversation explores how restaurant marketing has evolved from focusing primarily on guest retention to once again emphasizing new guest acquisition. But unlike the SEO strategies of the past, AI search is conversational, contextual, and driven by structured data rather than simple keywords. Today’s guests aren’t searching for “best burger near me”—they’re asking detailed questions about family-friendly restaurants, dietary needs, outdoor seating, or work-friendly cafés with Wi-Fi and power outlets.
Avi explains why operators must ensure consistency across every digital touchpoint, from websites and Google Business Profiles to social media and review responses. In an AI-driven world, inaccurate hours, outdated menus, or inconsistent information can significantly reduce visibility. The discussion highlights the importance of schema markup, structured data, and intentional content creation as foundational elements for future success.
The episode also dives into the growing role of online reviews. Rather than viewing review responses as simple customer service, Avi demonstrates how thoughtful, personalized replies become searchable content that helps AI models better understand a restaurant’s menu, specialties, and brand identity. Every interaction becomes an opportunity to reinforce key messaging and improve discoverability.
Throughout the conversation, Rob and Avi share practical examples from independent operators and multi-unit brands that have embraced these strategies to improve visibility, operational efficiency, and guest engagement. They emphasize that regardless of whether a restaurant has one location or one thousand, success depends on maintaining accurate information, building a consistent digital presence, and staying adaptable as technology continues to evolve.
Packed with actionable advice and forward-looking insights, this episode serves as an essential guide for restaurant operators navigating the rapidly changing landscape of AI search and digital discovery – offering a roadmap for staying relevant, competitive, and easy to find in the next generation of hospitality marketing.
Available on Spotify | Apple Podcasts | YouTube | iHeartRadio
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