Step into the future of food service with this captivating episode of the TechBytes podcast, recorded live at FS/TEC 2025 in Orlando! Host Rob Grimes welcomes Manuel Valdes, Chief Technology Officer of GoTo Foods, for an in-depth conversation about the digital revolution transforming the restaurant industry.
Manuel reveals how GoTo Foods, formerly known as Focus Brands, has evolved into a platform management powerhouse, unifying technology across beloved brands like Jamba, McAlister’s, and more. Learn how their innovative approach to platform management enables seamless integration of new brands, drives operational efficiency, and maintains each brand’s unique identity.
The discussion dives into the complexities of menu management, the importance of scalable technology, and the challenges of serving both full-service and quick-service restaurant models. Manuel shares his journey from e-commerce and retail to food service, highlighting surprising differences and the need for agile, connected solutions.
Explore how GoTo Foods leverages international talent, embraces AI, and invests in data integration to personalize experiences for both customers and franchisees. Discover the company’s commitment to sustainability, energy management, and supporting franchisees with technology that simplifies operations and reduces costs.
Manuel and Rob also discuss the global landscape of food tech, from Asia’s delivery innovations to the rise of connected kitchens and the growing influence of AI in call centers and customer service. Hear firsthand how GoTo Foods fosters collaboration across operations, marketing, and technology teams to drive continuous improvement and industry leadership.
Don’t miss this engaging conversation with one of the industry’s forward-thinking CTOs—tune in and get inspired to reimagine what’s possible in food service!
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