Laying the Brix of Technology with Sherif Mityas

Rob Grimes May 27, 2025

Prepare for a mind-blowing journey into the future of restaurants with Sherif Mityas, the visionary CEO of Brix Holdings, in this game-changing TechBytes episode! What happens when an IT professional transforms into a restaurant industry leader? Innovation explodes.

Mityas takes listeners on an extraordinary behind-the-scenes tour of how technology is completely reimagining dining experiences across eight unique brands. From a 90-year-old family restaurant to a fully automated pizza concept, he demonstrates how cutting-edge technology isn’t just about efficiency—it’s about creating unforgettable customer experiences.

Imagine a pizza robot that crafts your perfect meal, or a system that knows your favorite drink before you even sit down. Mityas isn’t just imagining these scenarios—he’s implementing them. The podcast reveals fascinating insights into how technology can solve real-world challenges in the restaurant industry, from training next-generation employees to engaging multi-generational customers.

This isn’t just another tech talk—it’s a masterclass in digital transformation. Mityas shares candid stories about convincing franchisees, overcoming generational challenges, and creating technology that genuinely improves people’s experiences.

Rob Grimes brings his signature conversational style, drawing out Mityas’ most compelling stories and strategic insights. Together, they paint a vivid picture of an industry on the brink of a digital revolution.

Listeners will walk away understanding how technology is not replacing human interaction, but enhancing it in ways we never imagined. Listen now and discover how technology is cooking up the future of dining—one byte at a time!

Available on Spotify | Apple Podcasts | YouTube | iHeartRadio