Research indicates that ninety-eight percent of text messages are read within two minutes of receipt. Compared to email and social media platforms, text messaging is the most direct and effective way to reach customers. Short message service (SMS) marketing for restaurants has proven to be a direct and highly effective way to engage customers. SMS campaigns are used to send personalized promotions, reservation reminders, loyalty status, and special offers directly to the customer’s device (computer, tablet, or phone). Menu specials, limited time offers, award announcements, staff accomplishments, and other updates can also be included in text messages. SMS marketing has the power to influence revenue based on effective, short text void of images or emojis. Customers who choose to join the restaurant’s customer data platform (CDP) will receive SMS content that is not advertorial but contains relevant information for them.
An SMS marketing strategy enables restaurant operators to reach customers almost instantaneously, thereby providing ample opportunities for connection, retention, and revenue. SMS marketing has been shown in industry practice to significantly impact engagement, loyalty, and sales. A messaging campaign can help restaurants engage customers, promote business, and increase repeat business by sending timely and relevant messages. Text messages are powerful tools for contacting customers quickly because they have a very high open rate. Marketing strategy can drive revenue and assist operators to bring back lost guests, engage loyal regulars, and boost sales during highlighted events. Simply stated, SMS texting by restaurant operators is a marketing strategy that is effective, immediate, personal, and proven to deliver results.
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