In this installment of IFBTA’s Meet Our Member series, Rob Grimes sits down with Jay Custard, Lead Retail Advisor at World Wide Technology (WWT), to explore how one of the world’s largest technology integrators is helping retailers, restaurants, and hospitality brands navigate digital transformation.
Jay shares how WWT has evolved from its roots in infrastructure and networking into a global technology powerhouse, partnering with organizations across retail, hospitality, manufacturing, healthcare, financial services, and more. The conversation dives into the growing importance of connected data, AI-driven insights, modern infrastructure, and operational consistency—especially in franchise and multi-unit environments.
From Panera’s early digital transformation efforts to today’s AI-powered opportunities in forecasting, labor optimization, and customer experience, Jay explains how WWT helps organizations focus on solving business problems first and applying technology second. He also discusses the company’s unique advisory approach, its Advanced Technology Center, and why the future of hospitality innovation depends on creating better experiences for both guests and employees
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